Economia criativa

Abstract

The creative and cultural industries have been gaining more and more social, cultural and economic relevance in the world. Their externalities, resilience and contribution to socioeconomic development and absorption of professionals assigned them the status of growth engine and development vector in several countries. In this context, Brazil appears as a country with high potential for development. However, to achieve this goal, there are a number of structural challenges that must be overcome. In this sense, this article is a first effort to systematize the themes and actions for the promotion of creative and cultural industries in Brazil. The result of these deliberations originated the so-called “Agenda 4C”: expansion of access to credit and financing, actions for the consumer market’s growth, technical and especially business training initiatives and articulation for sharing market knowledge and methodologies. The implementation of initiatives in these four dimensions can contribute greatly to the development of Brazil.