Priorizando o cliente no desenvolvimento de ferramentas tecnológicas: um estudo de caso do Portal do Cliente

Abstract

This article aims to present a case study of the developing and usage of a technological tool – the Client Portal – and some impacts in the Brazilian Development Bank (BNDES). In order to do so, some transversal issues related to the process of digital transformation that permeates our society are presented, bringing this discussion to the banking sector, especially in the public sector. Then, some tools and systems used by BNDES are explained, followed by the presentation of the Client Portal, a central tool for the process of direct loans granting in 2020. This tool is presented in a historical, technical and functional approach, in order to share this experience with the specialized public and to enable its replication to other public and private institutions that aim to improve their clients’ experience.